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How to harness artificial intelligence for hospitality

Increase profits and customer satisfaction with ChatGPT and generative AI.

With the theoretical-practical course on Artificial Intelligence applied to the hospitality industry, we offer industry professionals a unique opportunity to enter the dynamic world of artificial intelligence and generative AI.

Through a balanced mix of plenary sessions and hands-on activities, we will guide you in discovering how tools such as ChatGPT, Bard, Dall-E, and others can not only increase efficiency and effectiveness in your day-to-day operations, but also open up extraordinary new possibilities for your business.

In the first part of the course, participants will learn the basic principles of artificial intelligence and generative AI. They will examine the different types of artificial intelligence, the advantages and disadvantages of artificial intelligence, and the impact of artificial intelligence on the world of hospitality.

In the second part of the course, participants will explore the potential applications of generative AI in the world of hospitality.

They will examine concrete examples of how generative AI has been used in the hospitality industry, and work in groups to develop an operational plan for implementing these applications.

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Plenary part
Practical part
10 A.M. TO 1 P.M.


Introduction to Artificial Intelligence and Generative AI

  • What is Artificial Intelligence?
  • Overview of Generative AI and its recent developments
  • Impact of AI in the hospitality sector
  • Overview of Generative AI Tools

Introduction to ChatGPT, Bard, Dall-E and other tools

  • Multilingual translation and dubbing tools.
  • Image and video generation tools
  • Applications of Generative AI in Hospitality

Examples of use in hotel management, marketing, communication, and reception

  • Case studies and practical scenarios
FROM 14:00 TO 17:00


Formation of Groups and Assignment of Tasks

  • Division of participants into mixed groups based on their professions
  • Assignment of specific practical exercises to each group

Group Work Sessions

  • Each group works on the assigned tasks using the different tools of generative AI
  • Practical activities include: creating content for marketing, simulating dialogues for reception, translations for advertising material, etc...

Group Presentations and Feedback

  • Each group presents their work
  • Collective discussion and feedback on projects

In the second part of the course, we will have the opportunity to explore and delve into specific cases brought directly by you, the participant. This segment of the course will act as an interactive consulting session, where you can present your unique operational or strategic challenges and receive personalised suggestions on how generative AI can be applied to solve them.

Course info

  • 27 February 2024
  • 10:00 - 17:00
  • White di Cestello, 10, 50124 Firenze FI
  • For the practical part of the course, it is advisable to bring your own laptop


Silvia Moggia

Social Media Manager & Marketing Consultant - The Data Appeal Company

Mirko Lalli

Founder & CEO - The Data Appeal Company

Raniero Romagnoli

Chief Technology Officer - Almawave

Giancarlo Carniani

President & Founder - Hospitality Innovation Academy