Founder & CEO - The Data Appeal Company

Mirko Lalli is founder and General Manager of Travel Appeal, now The Data Appeal Company.

For more than 15 years in the field of marketing and digital communication as a consultant and trainer.

He was Director of Corporate Communication at Clouditalia SpA and before that Marketing and Communication Director at Fondazione Sistema Toscana, where he conceived and coordinated the projects "ToscanaLab" and "Internet Common Good".

He contributed to the Tuscany Region's marketing and promotion campaign 'I want to live like this"(the first social media marketing campaign in the travel sector), for which he devised the Digital Strategy, also coordinating web-marketing activities and the work of the 'Socialmedia Team'.

A consultant and trainer in digital communication, he teaches the Master in Business Communication at the University of Siena and the Master in Social Media Marketing at the IULM University of Milan, of which he is also a member of the Scientific Committee.

He has been a member of the Tourism Innovation Committee of the Ministry of Tourism and has collaborated in the conception and realisation of BTO - Buy Tourism Online, a reference event for the travel sector since its first edition.

He was a member of the Technical Scientific Committee of BTO Educational.