Report on Spa and Wellness Tourism in Italy

This Report on Spa and Wellness Tourism in Italy aims to give an overview of a segment that is very important for the tourism sector but very often little considered at the decision-making tables.
The current moment we are experiencing may usher in a new period for the spa and wellness industry in Italy, which for too long has been navigating through management problems. The report highlights the unexpressed potential of many Italian destinations but also how there are virtuous realities that have been able to carve out a space for themselves in the market.

Info

Available in hard copy and pdf 2021
219 pp.
Emilio Becheri - NMTC Administrator
Co-authors: Andrea Agazzani - Teamwork and Antonio Rana