Copywriter, creative director and trainer

He is a copywriter, creative director and trainer. He works with images and words for advertising agencies, MotoGP drivers and companies that need to build or improve their brand identity. He collaborates with companies of all sizes, from SMEs to multinationals. Over the last 10 years he has written national advertising campaigns, headlines, storyboard for TV commercials, brand names, posts on social media and many phrases intended for digital and traditional media. He is the author of Immagini VS Parole, a manual on advertising writing.
He has curated projects for Dorelan, Calliope, Terranova, Hoepli, Solo Affitti, GoDaddy, 24ORE Business School, Copy42, Lacerba, and Misano World Circuit.
He is a co-founder of Grafite, a freelance collective, and the founder of Motorstudio, an agency specializing in advertising communication and brand reputation for MotoGP drivers and teams. He has created a copywriting masterclass together with Lacerba, 12 hours of on-demand lessons.