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Marketing to find staff

290.00 + VAT

Training course to attract candidates and find ideal employees.

Today, the real challenge is to find staff, which is why it is important to know the job market in tourism and what the features of the hotel that attracts employees. To increase the number and quality of applications, one must learn to apply tools and techniques to branding e marketing and present themselves correctly to potential collaborators in an increasingly saturated and competitive market, without neglecting the effective writing of the classified ads and the choice of channels right where to publish them.

The course is aimed at owners, managers and directors of accommodation facilities.

20 in stock

SKU: mtktrovarepersonale Categories: , Tags: ,

Contents

  • Why personnel cannot be found today: beliefs and realities
  • Popular beliefs about seasonal and new generations of employees
  • The similarities you don't expect between customer and employee
  • The ideal employee is not sought after, it is attracted: 10 characteristics of a hotel that attracts the staff it wants
  • Employer branding: what it is and why it is the starting point for finding the employees you are looking for
  • How to communicate the value of your hotel to potential employees: the importance of corporate culture
  • Marketing to find employees: how to go from 'I can't find anyone' to 'they all want to work in my hotel'
  • 10 steps to building an employer marketing strategy that works
  • How to write an attractive and convincing advertisement: examples and marketing techniques applied to recruitment and mistakes to avoid
  • Innovative and interactive advertisements: how to use social media to attract applications quickly
  • The main recruitment portals: when and how to use them, pros and cons, targets and costs
  • Website: how to structure a 'Work with us' section that converts
  • How to communicate your goals to the web agency and your communication manager

Course info

  • 27 January 2026
  • 09:30 - 17:30
  • Demo Hotel Design EmotionVia G. dalle Bande Nere, 20, 47921 Rimini RN

Speakers

Silvia Iommi

Consultant & trainer, NLP coach

Nicola Delvecchio

Consultant & trainer