€790 + VAT
Transforming Artificial Intelligence in hospitality from a simple operational tool into a real decision-making and strategic lever for management. This intensive three-day workshop will guide you from operational efficiency to managerial vision. You will learn to optimize internal processes, position your structure within the generative search engines, and scale your marketing communication while maintaining a unique brand identity, all with an ethical and measurable approach.
The AI Strategy Lab is a high-level training program designed specifically for decision-makers in the hospitality industry. It is the ideal laboratory for: Owners, General Managers, Hotel Managers and Marketing Managers.
Whether you want to optimize the operational efficiency of your organization, scale communication strategies, or integrate new technologies into decision-making processes, this course is designed for anyone who needs to move from operational efficiency to a true managerial vision of Artificial Intelligence.
Strategic mindset, tools and AI visibility
Implementation of AI in the company: processes and strategy
AI for generative marketing, brand voice, and copywriting