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AI Strategy Lab for the hotel industry

€790 + VAT

From operational efficiency to managerial vision.

Transforming Artificial Intelligence in hospitality from a simple operational tool into a real decision-making and strategic lever for management. This intensive three-day workshop will guide you from operational efficiency to managerial vision. You will learn to optimize internal processes, position your structure within the generative search engines, and scale your marketing communication while maintaining a unique brand identity, all with an ethical and measurable approach.

The AI Strategy Lab is a high-level training program designed specifically for decision-makers in the hospitality industry. It is the ideal laboratory for: Owners, General Managers, Hotel Managers and Marketing Managers.

Whether you want to optimize the operational efficiency of your organization, scale communication strategies, or integrate new technologies into decision-making processes, this course is designed for anyone who needs to move from operational efficiency to a true managerial vision of Artificial Intelligence.

SKU: AIstrategy Category: Tag:

Programme

1 day
2 day
3rd day

Strategic mindset, tools and AI visibility

  • Vision and setup: AI as a decision-making and strategic lever for management, an overview of the main LLMs (ChatGPT Plus and Claude Pro), and first steps with strategic prompting.
  • AI Visibility Lab: Introduction to GEO (Generative Engine Optimization), audit of the hotel’s visibility within the AI responses, and strategies to influence the algorithms.

Implementation of AI in the company: processes and strategy

  • Assessment and planning: mapping of workflows (Operations, Reception, Revenue, F&B) to identify the areas with the highest impact and calculating the ROI of AI.
  • Integration and governance: technological integration with the hotel’s software (PMS, CRM), change management for the team, and policies on the security and privacy of the guests’ data.

AI for generative marketing, brand voice, and copywriting

  • Brand identity and copywriting: training AI on the hotel voice and creating texts for website, email marketing and social media.
  • Reputation and practice: Customized review management with a human touch and a practical lab for creating a complete marketing campaign ready for launch.

Course info

  • January 13/14/15, 2027
  • 09:30 - 17:30The day on January 15 ends at 13:00
  • Your course participation includes:Participation in the course includes a light lunch for the first two days of the course.
  • Demo Hotel Design EmotionVia G. dalle Bande Nere, 20, 47921 Rimini RN

Speakers

Davide Bertozzi

Copywriter, creative director and trainer

Thomas Bandini

AI Consultant/Trainer and Digital Strategies

Mirko Lalli

Founder & CEO - The Data Appeal Company