Luxury Lab Hotel

Executive Programme dedicated to those who want to build, manage and market high-end hospitality.

Luxury Lab is a two-and-a-half-day executive course designed for entrepreneurs, directors and hospitality managers who wish to understand the mechanisms of the luxury market and apply them practically to their properties. The objective is to provide participants with practical tools to design, manage, communicate and market a premium and luxury hospitality product, increasing the perceived value, guest satisfaction and profitability of the property.

TargetThe course is aimed at owners of 4 and 5-star hotels, boutique hotels, resorts, relais, historic residences, luxury rentals, villas, glamping sites and high-end farmhouses, as well as directors, general managers, hospitality managers, real estate investors and accommodation development professionals.

La participation includes The light lunch and the course materials.