Selling with empathy

Offer valid until 31 August 2026

Telephone, counter, and online sales.

This workshop provides a mindful, empathetic, and replicable sales method for telephone, front-desk, and digital channels. The aim is to transform every interaction into an opportunity to build trust and generate value, without resorting to discounts.
The course teaches experiential sales techniques: in services, the customer doesn't just buy a performance, but time, emotions, and well-being. The programme explains how to connect features and prices to a person's real desires, thereby increasing satisfaction and long-term loyalty.

TargetThe course is aimed at all hotel and restaurant staff involved in direct sales and the management of negotiations, both operational and commercial.

Each participant will receive:

• The six-stage sales process, from approach to after-sales
• Needs analysis techniques with powerful questions
• Communication and listening tools
• Strategies for dealing with difficult customers and complex complaints
• Negotiation methodologies and emotion management
• A personal improvement plan that can be immediately applied in your work environment

La participation includes The light lunch and the teaching material with tools and techniques usable in daily work.